Infographic – Cognitive Biases Leading to Bad Decision-Making

Oh boy, two things I nerd out on are behavioral economics biases (common, every-day heuristic traps) and infographics- lo and behold we’ve got them both in the infographic below!

For those unfamiliar with the styles of Malcolm Gladwell, the Heath bros, or Seth Godin etc., a lot of their storytelling relies on the psychological research that has born these insights out.

This neat infographic from Business Insider, created by graphic designer Samantha Lee and reporter Shana Lebowitz, shows 20 of these cognitive biases that make us realize how irrational and malleable our brains can be, and why it’s so important to customize your consciousness’ default settings overtime you update the software.




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